The Overview

Maisonette, the premium online marketplace for children’s products, approached Rubix with the goal of boosting their revenue and enhancing Return of Advertising Spend (ROAS) through affiliate partnerships and PR placements.

The Strategy

Incremental Growth: In order to unlock additional scale, the Rubix Performance PR team retooled Maisonette’s affiliate strategy by migrating the program from Rakuten to Impact. Enhanced by organic pitching, performance-bonusing strategies, and tapping into Rubix's extensive PR relationships, Maisonette successfully secured media placements in leading publications such as, Good Morning America, Oprah Daily, BuzzFeed, CNN, Business Insider, Glamour, The Bump, and Forbes.

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The Results

Concentrating on High-Impact media and acquisition focused affiliates, Rubix achieved an impressive 85.4% of the affiliate program revenue through content partnerships.

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